B2B Lead Generation
Adslight – Google & Meta Ads Results
Objective: Generate high-quality B2B leads across global markets.
Challenges:
High CPC in competitive IT service categories.
Low brand visibility across domestic & international markets.
Need to target multiple geographies & buyer personas.
Strategy:
Deployed region-specific Google Search & Display campaigns.
Launched Meta Ads for awareness & strategic retargeting.
Optimized campaigns using audience insights & conversion path analysis.
Results:
Consistent pipeline of high-intent B2B leads in India & USA.
Achieved cost-per-lead: ₹38 (India) & $6 (USA).
Delivered 3X ROI through remarketing funnels.