Luxury Travel Industry – Paid Search Lead Generation
Objective: Generate high-quality leads through Google Ads.
Challenges:
High bounce rate on mobile.
Poor conversion performance.
No integrated tracking system.
Strategy:
Built dedicated landing pages with clear CTAs.
Ran Google Search Ads targeting high-intent travel queries.
Implemented call tracking & conversion optimization.
Results:
45% drop in bounce rate.
6.5% conversion rate achieved.
38% decrease in cost-per-lead.
Built a high-performing acquisition channel from scratch.