Car Rental & Local Tours – Meta Ads Lead Generation
Objective: Drive local leads and bookings for car rentals & tour packages.
Challenges:
Low digital visibility in a competitive market.
Inconsistent lead flow for rentals & tours.
Limited budget for experimentation.
Customers primarily offline, not converting via website.
Strategy:
Launched geo-targeted Meta Ads within 10 km of service areas.
Added strong CTAs like “Book Now” & “Call to Reserve.”
Used custom audience retargeting.
Created limited-time offers to increase urgency.
Results:
Significant increase in bookings within 30 days.
Average cost per engagement: ₹0.80.
Average cost per lead: ₹150 (form fill/WhatsApp inquiry).
Local brand visibility improved by 60%.